Effective Date: July 12, 2026
Introduction
NFAfinder (“NFAfinder,” “We,” “Our,” or “Us”) operates a website located at https://www.nfafinder.com (together with any other website, application, service, platform, digital offering, and/or tool offered or made by Us, collectively, the “Website”). This Privacy Policy describes how We collect, use, and disclose your personal information when the individuals and/or individual representatives of entities accessing or using the Website for any reason (“You” or “Your”) visit, use, or interact with our Website. By using the Website, You agree to the practices described in this Privacy Policy.
Information We Collect
We may collect the following categories of personal information:
Account and Contact Information
Email address, authentication information, account identifiers, and related account records collected when You create or use an account. We may also collect a name or other contact information that You voluntarily provide when You contact Us.
Communications
Messages, inquiries, and other communications You send to Us through the Website, email, or other channels.
Account Preferences, Saved Alerts, and Consent Records
Saved-search and alert criteria, including categories, keywords, price ranges, eligibility filters, listing types, suppressor preferences, delivery frequencies, account preferences, marketing choices, cookie choices, and records showing when and how You accepted Our Terms, Privacy Policy, or other consent requests.
Email and Alert Delivery Data
Information relating to alert and email delivery, including the email address used for delivery, the saved alert involved, listings included in an alert, delivery frequency, send history, and whether an email was sent, skipped, or prevented from being sent.
Usage, Device, and Log Data
Browser family, device category, pages and page paths viewed, referring domains or URLs, timestamps, consent status, and similar usage information collected automatically when You use the Website. Our hosting, authentication, analytics, advertising, and security providers may also automatically process Internet Protocol (IP) addresses, device identifiers, and related technical information.
Cookies and Similar Technologies
Information collected through cookies, pixels, web beacons, local storage, and similar technologies used for authentication, preferences, consent management, analytics, functionality, advertising, and measurement purposes.
Listing, Advertising, and Sponsored Interaction Data
Search activity and interactions with listings, outbound links, advertisements, sponsored or priority listings, and affiliate links, including the listing or destination selected, source, page path, and associated account identifier when You are logged in.
Information from Partners
We may receive listing, campaign, referral, attribution, interaction, or related information from retailers, dealers, auction houses, marketplaces, advertising partners, affiliate partners, and other third parties We work with.
How We Use Your Information
We use the personal information We collect for the following purposes:
- Providing and operating the Website;
- Managing Your account, saved alerts, delivery settings, consent choices, and preferences;
- Matching listings to Your saved alerts and sending requested account and alert communications;
- Sending newsletters, promotions, sponsored content, and other marketing communications when You have consented to receive them;
- Responding to Your communications and providing customer support;
- Analytics, attribution, measuring interactions and advertising performance, and improving the Website, including understanding usage trends;
- Security, fraud prevention, and protecting Our rights;
- Recording and honoring cookie, marketing, sale or sharing, and other privacy choices;
- Displaying and measuring advertisements, sponsored or priority listings, affiliate links, and other promotional content;
- Complying with legal obligations and legal process;
- Facilitating business transfers, mergers, acquisitions, or sales of assets; and
- Any other lawful use.
How We Share Your Information
We may share Your personal information with the following categories of recipients:
- Service Providers: Third parties that help Us operate the Website, including database, authentication, hosting, analytics, advertising, email delivery, consent-management, and security providers. These providers include services such as Supabase, Vercel, Resend, and Google Analytics.
- Analytics, Advertising, and Affiliate Partners: Companies that help Us understand Website usage, measure campaigns and referrals, deliver or personalize advertising, and administer sponsored or affiliate arrangements.
- Retailers, Dealers, Marketplaces, Auction Houses, and Advertisers: When You click a third-party link or interact with a listing, advertisement, sponsored placement, or affiliate link, the destination or relevant partner may receive information normally transmitted by Your browser and other information associated with the interaction. We may also provide campaign, referral, or interaction reports to the relevant partner.
- Legal and Compliance: We may disclose information to comply with law enforcement requests, legal process, court orders, or to protect Our legal rights.
- Business Transfer: In connection with a merger, acquisition, bankruptcy, or sale of all or a portion of Our assets, Your information may be transferred to the acquiring entity.
- With Your Consent: We may share information for other purposes when You have given Us Your consent.
Third-Party Links
The Website may contain links to retailer websites and other third-party sites. These third-party sites have their own privacy policies and practices. We are not responsible for the privacy practices or content of any third-party sites. We encourage You to review the privacy policies of any site You visit.
Cookies and Tracking Technologies
We use cookies, pixels, web beacons, local storage, and similar tracking technologies to collect information about Your use of the Website. These technologies help Us:
- Remember Your preferences and settings
- Record and honor Your cookie and privacy choices
- Understand how You use the Website
- Deliver and measure the effectiveness of advertising
- Provide analytics about Website traffic and usage
You can manage applicable cookie and tracking preferences through Our cookie preference tool and through Your browser or device settings. Analytics and advertising technologies that require consent are intended to operate in accordance with Your recorded choices. Disabling cookies or similar technologies may affect the functionality of the Website.
Please be aware that certain advertising, affiliate, attribution, and analytics activities involving cookies and tracking technologies may constitute a “sale” or “sharing” of personal information under some state privacy laws. You may use Our cookie preference tool, submit a request using the information in the “Contact Us” section below, or use a recognized browser-based opt-out preference signal, where applicable, to exercise an opt-out right.
Email Communications
If You create or enable saved alerts, We may send account, security, and alert-related messages that are part of the service You requested. You may disable alert emails, change their frequency, or delete saved alerts through the Website.
If You consent to marketing communications, We may send newsletters, promotions, sponsored content, platform announcements, or other marketing messages. You may withdraw Your marketing consent or unsubscribe using the method provided in the communication or by contacting Us. Opting out of marketing communications will not prevent Us from sending service-related, security, or legally required messages.
Your Privacy Rights
Depending on Your state of residence, You may have the following rights regarding Your personal information:
- Right to Access: Request information about the personal information We have collected about You.
- Right to Correction: Request correction of inaccurate personal information.
- Right to Deletion: Request deletion of Your personal information, subject to certain exceptions.
- Right to Portability: Request a copy of Your personal information in a portable format.
- Right to Opt Out of Sale/Sharing: Opt out of the sale or sharing of Your personal information for targeted advertising.
- Right to Opt Out of Targeted Advertising: Opt out of the use of Your personal information for targeted advertising purposes.
- Right to Opt Out of Profiling: Opt out of profiling in furtherance of decisions that produce legal or similarly significant effects.
- Right to Non-Discrimination: We will not discriminate against You for exercising Your privacy rights.
- Right to Appeal: If We deny Your privacy request, You may have the right to appeal that decision.
To exercise any of these rights, please contact Us using the information in the “Contact Us” section below. We may request information reasonably necessary to verify Your identity, authority, and the scope of Your request. We will acknowledge, verify, and respond to requests within the timeframes required by applicable law. You may also use an authorized agent where permitted by law, subject to appropriate verification.
California-Specific Notice
If You are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides You with additional rights regarding Your personal information.
California residents may submit privacy requests through our Contact page by selecting 'Privacy request' or by emailing contact@nfafinder.com.
Categories of Personal Information Collected
- Identifiers (email address, account and consent identifiers, Internet Protocol address or other online identifiers, and any name or other identifiers You voluntarily provide)
- Internet or other electronic network activity (pages viewed, referring information, browser and device information, searches, saved-alert activity, and interactions with the Website, listings, advertisements, and third-party links)
- Commercial information (interactions with listings, advertisements, sponsored or priority placements, affiliate links, and related third-party offerings)
- Inferences drawn from the above categories
Sources of Personal Information
- Directly from You (account creation, saved-alert settings, consent choices, and communications)
- Automatically through Your use of the Website, cookies, local storage, and similar technologies
- From retailers, dealers, auction houses, marketplaces, service providers, advertising partners, and affiliate partners
Purposes for Collection
See the “How We Use Your Information” section above.
Disclosures and Sale/Sharing
Certain advertising, affiliate, attribution, and analytics activities on the Website may be considered a “sale” or “sharing” of personal information under the CCPA/CPRA. These activities may include the disclosure of identifiers or Internet and network activity to advertising, analytics, or affiliate partners through cookies, pixels, and similar technologies.
To opt out of the sale or sharing of Your personal information, use Our cookie preference tool, contact Us using the information in the “Contact Us” section below, or enable a recognized browser-based opt-out preference signal, such as Global Privacy Control. Where required by applicable law, We process such signals as requests to opt out for the browser or device and any associated profile We can reasonably identify.
Shine the Light
California Civil Code Section 1798.83 permits California residents to request information regarding the disclosure of personal information to third parties for direct marketing purposes. To make such a request, please contact us using the information in the “Contact Us” section below.
Do Not Track
Some browsers transmit “Do Not Track” (DNT) signals to websites. Because there is no universally accepted standard for how to respond to DNT signals, the Website does not currently respond to DNT signals. This is different from a legally recognized opt-out preference signal, such as Global Privacy Control. Where required by applicable law, We recognize and process supported opt-out preference signals as requests to opt out of the sale or sharing of personal information.
Children’s Privacy
The Website is not directed to children under the age of 13, and We do not knowingly collect personal information from children under 13. If You are under 18 years of age or the age of majority in Your jurisdiction, You should not use the Website. If You believe We have collected personal information from a child under 13, please contact Us immediately and We will take steps to delete that information.
Data Security
We implement reasonable administrative, technical, and physical security measures to protect Your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and We cannot guarantee absolute security.
Data Retention
We retain Your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Following a verified deletion request, We will take reasonable steps to delete or deidentify the account and associated personal information covered by the request, including applicable saved-alert and account records, subject to legal and operational exceptions. We may retain limited records of privacy requests and certain information for legitimate business purposes or as required to comply with Our legal obligations, maintain security, prevent fraud, resolve disputes, and enforce Our agreements.
Location of Processing
The Website is operated in the United States and is not marketed internationally. All personal information collected through the Website is processed and stored in the United States. By using the Website, You consent to the transfer and processing of Your personal information in the United States. If You are accessing the Website from outside the United States, please be aware that Your information will be transferred to, stored, and processed in the United States.
Changes to This Policy
We may update this Privacy Policy from time to time. When We make changes, We will post the revised Privacy Policy on the Website and update the “Effective Date” at the top of this page. Your continued use of the Website after any changes to this Privacy Policy constitutes Your acceptance of the updated policy. We encourage You to review this Privacy Policy periodically.
Contact Us
If you have questions about this Privacy Policy or want to submit a privacy-related request, you may contact us in either of the following ways:
- Contact page: Use our Contact page and select 'Privacy request' if your message relates to privacy rights.
- Email: contact@nfafinder.com